The precision viticulture market is estimated at USD 1,014.0 Million in 2017 and is projected to reach USD 1,546.6 Million by 2022, at a CAGR of 8.81% during the forecast period. The market is driven by factors such as an increase in focus on vineyard efficiency and productivity, increase in demand for high-quality grapes, growth in adoption of new technologies in farming for maximum profitability and production, and government support for the adoption of modern viticulture techniques. The rising need for monitoring grape quality, particularly in the developing regions, is driving the growth of the precision viticulture industry globally.
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- Supply side: Software and hardware providers, suppliers, distributors, importers, exporters and service providers
- Demand-side: Vineyard maintenance personnel, turnkey contractors, software manufacturers, farmers, farmer’s organizations, and component suppliers
- Regulatory side: Concerned government authorities, commercial research development (RD) institutions, and other regulatory bodies
- Other related associations, research organizations, and industry bodies: The Food and Agriculture Organization (FAO), the US Food Drug Administration (FDA), and the Society of Precision Agriculture
Based on application, the precision viticulture market has been segmented into yield monitoring, crop scouting, field mapping, weather tracking forecasting, irrigation management, inventory management, farm labor management, financial management, and others which include demand forecasting, customer management, and profit center analysis. The yield monitoring segment accounted for the largest market share of the global precision viticulture market in 2016. Yield monitoring provides winegrowers information about weather conditions, soil properties, and fertilizers which may affect the overall grain production. There are two approaches in yield monitoring, namely, on-farm yield monitoring and off-farm yield monitoring. On-farm yield monitoring is used to generate digital maps of vineyards, and the year-on-year trends could be used to improve farm management decisions and, ultimately, crop productivity. It also has various functions such as variety tracking, moisture tracking, and load tracking. The off-farm yield monitoring is generally applied for larger vineyards to reduce manpower and enable easy monitoring.
By technology, the precision viticulture market has been segmented into guidance systems, remote sensing, and variable rate technology. The guidance systems segment dominated the global market with the largest share in 2016. Guidance systems include global positioning system (GPS) and geographic information system (GIS). GPS is essential for most site-specific practices wherein a specific action is recorded and positioned to use the information for future treatments. This information is provided in real-time which means that the information is provided continuously even while being in motion. Whereas the GIS could be used to assess the present field information and provide alternative management by combining and manipulating data layers to make effective decisions.
Based on product/service, the precision viticulture market has been segmented into hardware, software, and services. The hardware segment accounted for the largest market share in 2016. The hardware segment is categorized into two types, namely, automation control system and sensing monitoring devices. Global positioning system (GPS)/global navigation satellite system (GNSS) devices accounted for the largest share of all the automation control systems as GPS receivers are among the most widely used devices in many applications such as monitoring, mapping, and variable rate application (VRA). These devices are expected to grow at an average rate owing to their wide adoption in precision farming.
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The Asia Pacific region is projected to grow at the highest CAGR during the forecast period. The countries covered under the region include Australia New Zealand, China, India, Japan, and the Rest of Asia Pacific which includes Thailand, Vietnam, Indonesia, Malaysia, the Philippines, and South Korea. Increasing awareness about the implementation of innovative technologies for valuing spatial data and mapping yields of grapes in emerging economies such as Australia New Zealand and India are the key factors that drive the precision viticulture market growth in the region. The presence of large farmlands and increasing adoption of agricultural technologies in the countries drive the demand for precision viticulture in the region.
This report includes a study of various precision viticulture technologies, applications, and products/services, along with the product portfolios of leading companies. It includes the profiles of leading companies such as John Deere (US), Trimble (US), Topcon (Japan), Deveron UAS (Canada), and TeeJet Technologies (US).