App Store Optimization (ASO) Checklist for 2021

App Store Optimization (ASO) Checklist for 2021

When it comes to getting things done, mobile apps have become the go-to. When people need to find a new app they head right to the app store on their device, where there are apps for pretty much everything. Your app is probably there too, but with so much competition how can you make sure the people who actually need it find it?To get more news about Aso Service, you can visit official website.

Why App Store Optimization?
That’s where App Store Optimization comes in. ASO (for short) is a set of techniques that help you take advantage of how Apple’s and Google’s search algorithms work to ensure your app shows up where it’s most relevant, giving it more visibility and more downloads.

Many developers have already jumped on the ASO train and are optimizing their apps and seeing results. If you haven’t yet and need a place to start, here’s our list of must-dos before submitting your next update or publishing your app. You can do these once or experiment constantly. How often is less important, what’s more important is that you actually do it.
1. Find your most popular keywords and focus on them. ASO works best when it’s focused on 3-5 main keywords you want to rank in. Start by listing terms that are related to your app’s functionality, and using an ASO tool with keyword insights, select the ones that have a high popularity. What you think is popular may not be, so leverage insights and store data when possible.
2. Benchmark your competitors. As part of identifying the keywords you want to optimize for, make sure you look at the apps that are currently ranking high for them because those are the ones you’ll have to beat to increase your rank. In addition to keywords, stores use downloads, ratings, and ranks, to rank apps for a specific keyword.

Create a benchmark of the apps you want to beat by keeping track of their downloads, ratings, and ranks. You can look at ranks and ratings by browsing the store directly, or use an ASO tool that offers app intelligence to get those numbers.
3. Use keywords in the app’s name. – Apple and Google give a lot of weight to keywords that appear in the app’s name when deciding where to rank the app. That’s why it’s necessary to include your most important keywords in your app’s name. The most common way to do it is to have your brand’s name and then a short sentence that includes the most important keywords.
4. Use keywords in the app’s subtitle/short description. The keywords used in the app’s subtitle (Apple) or the short description (Google) are another place the stores look at when deciding where to rank your app. These are short fields, so it’s best to focus on the most important keywords here and not just “stuff” it with words, which dilutes the strength of your main keywords.

5. Optimize your keyword list. This one’s only for apps going into the App Store. Apple lets you indicate which keywords the app should rank in. The list is limited to 100 characters, so do your best to use each and every character. Use single words separated by a comma and eliminate all spaces. Don’t enter full search terms, spaces, or your app’s name or category.
6. Use keywords in your app’s long description. This one’s for Google Play. Google, the king of search, reads and indexes app descriptions to decide where to rank your app. Unlike the name and short description, the long description can be up to 4,000 characters long. Take advantage of that by using all of your keywords, repeating and varying them at least five times each throughout the description.

7. Actively increase your ratings. The number of times your app has been rated has a direct correlation to its rank in search results. That’s why it’s important to actively increase your ratings by asking your users to rate the app. Apple and Google both offer ways to ask users for a rating, and apps that do that have a higher rating and continue to grow that number every day.


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